Haymaker Bread is a concept company that aims to redefine the bread-making industry. Large-scale, commercial breads often compromise nutritional benefits, but Haymaker removes harmful processes and ingredients. Breaking bread together is also an important idea for this company.

I designed a mark that encapsulates Haymaker’s name and mission, an “H” that doubles as a sheaf of grain, with a naturally-inspired color scheme. Reusable bags and welcoming signage support Haymaker’s values.